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Introducing new backside printing technology
Innowo Print solutions redefine wetness indicators in baby diapers and adult incontinence care products.
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Redefining wetness indicator with new backside printing technology
18.12.2025
Fibertex Personal Care AG, (Innowo Print) has invested in a backside inline printing unit at its print facility in Germany. The new technology is fully integrated into an existing W&H flexographic press and comes in response to increased demand for the company’s Innowo Print speciality solutions.
As baby care and adult incontinence care products evolve, needs for more advanced design and product performance continue to shape product development. One area particularly ready for innovation is the wetness indicator – traditionally applied offline, limited in format, and constrained by process complexity.
This new technology enables fully inline application of wetness indicators, surfactants, and functional coatings – delivered in perfect register with the surface print with no compromise in subsequent processability.
From linear indicators to integrated functional design
Traditionally, wetness indicators have been simple, offline-applied linear stripes limited to technical zones – the new Innowo Print solution changes that. Register control and wide format printing capability allows brand owners to integrate functional elements directly into the overall artwork.
This expanded capability unlocks a wide design landscape, such as pattern-based functional zones, icon-based indicator systems, full-surface graphic integrations, and design elements aligned front-to-back.
Supporting functional coatings and surfactants on nonwovens and film
Beyond wetness indicators, the system supports coating and functional printing on various nonwoven materials. This enables improved fluid management, targeted hydrophilic or hydrophobic zones, and other performance-improving features applied directly during printing.
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